1. How does crystal help me?
When your business and communication are online, finding the right channels, people and timing can become a struggle. crystal helps you identify online opportunities for your business, uncover hidden and missing insights and turn weaknesses into starting points for growth - all starting from your own data, enabling you to take action on all your digital channels in one single place.
For more information, read here.
2. How do I use crystal?
To get a real idea of crystal’s ease of use and immediateness, we suggest you make the most of crystal’s virtual advisor - it’s your business companion. Available for you via desktop and mobile, it tells you how your social media channels and websites are going, sends you notifications if anything important changes, updates you and gives you advice on digital campaigns.
You can focus on your conversation with the advisor or ask it specific questions while navigating through your analytics to get a broader digital overview, cross-check insights and publish content based on the advice the advisor gives you.
Read more about the advisor here.
3. What makes crystal smart?
crystal is powered by Artificial Intelligence. The greatest thing about it is you don’t need to know anything about Artificial Intelligence to use crystal.
crystal works like a brain processing all the data you feed it - from social media channels to website and e-commerce data - and learns from it over time to come up with smart insights for your business, from managing your social pages better to creating more effective digital content and promotions. It also speaks your language.
4. How is crystal different from other tools?
It’s the only tool you can talk to. crystal shifts your interaction from searching to talking. All you do is ask crystal about the status of your digital channels.
It’s powered by Artificial Intelligence. On crystal you’re not only accessing data, you’re gaining uncovered insights so you can maximize effectiveness without sacrificing clarity.
It makes data easy to understand. You can forget the digging into complicated analytics tool and the lack of explanation, just ask the advisor or take a glance at simplified insight cards.
It’s a time saver. With its conversational interface and easy data, crystal-clear marketing is a matter of seconds.
It enables you to do things. Not only can you gain answers on your social media and web doubts, you can start campaigns automatically when crystal suggests you to do so.
5. Can non-marketers use crystal?
Absolutely, crystal was designed with non-marketers in mind. You’ll immediately notice how easy it is to feel in control of your digital data thanks to simplified analytics with guided information. crystal’s advisor will send you notifications when there are changes about your digital presence and lend a precious hand when it comes to promoting your online business, such as sending you suggestions when it’s time to post new content and when it’s a good idea to start a Facebook or Instagram campaign for your e-commerce.
6. Can I manage clients’ data on crystal?
Yes, you can manage clients’ data with crystal. The Premium plan entitles you to manage more brands, with custom Client access for each of your customers and teamwork available for unlimited users. Your customer will be able to connect their data in total privacy and you can share the workload with your colleagues.
7. Which types of channels and data can I connect?
You connect Facebook and LinkedIn pages (not personal accounts), Twitter, Instagram, YouTube, Google Analytics accounts and WooCommerce. To connect your WooCommerce website you will need to download the crystal plugin first.
crystal Free entitles you to one connection per channel, but you can choose to upgrade to as many connections as you wish, up to 20.
For more information on connecting channels, take a look here.
8. Is crystal free?
crystal opens your way to marketing growth. It’s Free if you aim to keep control of your entire social media and website presence with actionable advice, complete analytics and multichannel publishing.
If you also want your business to benefit from campaign automation, management and analytics, or need to handle multiple projects and people, you will need to upgrade to a Premium plan.
Using crystal as a Premium user is free for the first 30 days - then you will be able to decide which type of plan fits just right with your business objectives.
For more information about updating your account, click here.